timlb's blog, page 1 - StumbleUpon

Last login: 29 hours agoTimlb: timlb is a 53 year old guy from UK.; Likes 154 pages, 5 photos • 25 fans • Received 2 reviews; Member since Jul 31, 2007

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Predicting the future - joining up web data and tourist visits | Tracking Touris…: Aug 20, 12:56am 1 review business, web-analytics
http://blog.highlandbusinessresearch.com/2008/08/11/predicting-the-future-joi...; Use web analytics data as early-warning alert for future problems and take action to reduce the impact. All too often clickstream data is just a rear-view mirror and the lessons it teaches are too late. That's why taking action on the basis of analytics is the hard bit. This article is a great example of how to do it the other way round.

Linking AdWords &038; Analytics: a Troubleshooting Guide | Increasing your Webs…: Aug 19, 5:51am 1 review search, adwords, google-analytics, web-anlaytics
http://www.lunametrics.com/blog/2008/08/18/linking-adwords-analytics-troubles...; Handy step by step instructions on how to deal with problems linking Google Adwords with Google Analytics

Introducing the New Froogle Performance Dashboard | The Matchbox: Aug 5, 12:07am 1 review marketing, ecommerce, web-analytics
http://www.setfiremedia.com/blog/introducing-the-new-froogle-performance-dash...; Retailers who use Google's Product Feed (AKA Froogle) should take a look at this. They've introduced some analytics which allow you to look at your own product performance and also get an idea of industry trends.

janalytics - Google Code: Aug 4, 1:27am 1 review web-analytics, google-analytics
http://code.google.com/p/janalytics/; If you're interested in using API to extract XML files from Google Ananlytics, this is the place to look. Very useful if you have that need and the relevant level of understanding.

Tweeting for Companies 101 | ::HorsePigCow:: marketing uncommon: Aug 4, 12:00am 4 reviews marketing, social-networking, e-commerce, customer-experience
http://www.horsepigcow.com/2008/04/21/tweeting-for-companies-101/; One of the best explanations of how companies can use Twitter as a subtle way of improving customer experience.

Mashing Google Analytics With External Data: Juice Analytics: Jul 30, 2:22am 1 review web-design, surveys, web-analytics, google-analytics
http://www.juiceanalytics.com/writing/mashing-google-analytics-external-data/; Combine visitor feedback from Kampyle's on-site survey system with Google Analytics reports. Greasemonkey script, so needs Firefox.

Analytics Talk & Blog Archive & Tracking YoutTube Videos with Google Analytic…: Jul 30, 1:17am 2 reviews internet, web-analytics, google-analytics
http://www.epikone.com/blog/2008/07/29/tracking-youttube-videos-with-google-a...; Very important post for anyone interested in tracking web site videos using Google Analytics event tracking. Step by step instructions and sample code. Lots of useful comments too.

Argos beats competition with user-friendly web design | Internet Marketing News …: Jul 29, 4:16am 1 review graphic-design, e-commerce, eye-tracking
http://www.e-consultancy.com/news-blog/366054/argos-beats-competition-with-us...; This short summary of an eye-tracking test on electronics retailers contains links to download an excellent .pdf and Powerpoint animations of gaze heatmaps. The .pdf itself contains links to sample .avi movies of the tests. So there's a generous wealth of material here for anyone interested in how shoppers react to different designs.

Easy Toilet Seats - Easy Close, Easy Clean, Easy 2: Jul 28, 3:11am 2 reviews shopping, design, e-commerce
http://www.bemismfg.com/easyseats/easyclean.php; Example of how NOT to do a product page. Beemis have a brilliant product with an a great innovation. (It's a toilet seat you can remove easily so you can clean the hard-to-reach bits.) Their product page has copy to tell you this. And there's even an embedded video. But there is nothing visible at first glance to get across what is SO special about this product. A still from the video is all it would take to boost sales, I bet.
Product information is king. But only if people can see it.

SemAngel: Web Visitor Segmentations: The Art of Data Transformation: Jul 28, 2:29am 1 review web-design, web-analytics, segmentation
http://semphonic.blogs.com/semangel/2008/07/web-visitor-seg.html; Very detailed post on specific techniques for segmenting visitors on the basis of mindshare, as revealed by their viewing of different groups of material on a site. Suggests approaches to the taxonomy of those groups. Part of an extremely useful series on thorough analysis rather than just reporting.

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